Underwriting is a means for businesses, organizations and individuals to support Radio Kansas while connecting with the 80,000 Kansans who regularly listen to the station. In exchange for this support, the underwriter receives on-air acknowledgement, which may describe and identify the contributing business, organization or individual.

Listeners actively appreciate business support for their favorite shows. Surveys indicate that public radio listeners seek out businesses that choose to underwrite programming on their local station.

Public radio listeners represent the most highly educated, most affluent members of the community - many of them business owners themselves! We can help you select an underwriting package to efficiently reach the type of customers on which you wish to make an impression.

"It's a quality of life thing. I'm very musically oriented, and so I want to make something like that available."  

      --Dr. Martha Housholder of Wichita

"Music is an important part of my life as a listener, not a performer. And uninterrupted musical programming is a joy as compared to commercial television or radio. We think it is important to have available good music as well as news such as All Things Considered."

      -- Nation Meyer —First National Bank